Name ____________________________________________________________
ACTIVITY SHEET #4

Click to the Tobacco ad gallery. Go to the ads for United States and select two of them.

For each one, study the visuals carefully.

1. What observations can you make about each one?

2. If there is print in the visual, where is it located in the ad--what does it say?

AD #1 --Identify your choice here _______________________________

Your observation :

visual:

target audience:

emotional appeal:

use of print and its placement

AD #2--Identify your choice here _______________________________

Your observation:

target audience:

emotional appeal:

use of print and its placement